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Why Own a SafeSplash Swim School? 

 

Most franchises sell something people want. SafeSplash sells something parents believe their kids need. That difference shows up in how families enroll, how long they stay, and how franchise swim school owners talk about the work. 

Why is a swim school a durable business?

Swim lessons are tied to child safety, not discretionary spending trends. Drowning is the leading cause of death for children ages 1 to 4¹, and according to CDC health scientists, kids who participate in formal swimming lessons have a lower risk of drowning than their peers who don’t.² Families enroll in weekly lessons that continue as their child advances through levels, which builds a recurring revenue base rather than one-time transactions.

 

1. “Drowning Facts,” Centers for Disease Control & Prevention. 2025

2. “Drowning Prevention: Improving Youth Access to Swim Lessons,” CDC Foundation. 2024

What makes SafeSplash different from other swim schools?

  • Two ways to own. SafeSplash offers both a Hosted format inside existing pools and a Dedicated standalone format. Owners can start lean and add locations, or build a full facility from day one.
  • A promise parents can measure. The S.A.F.E.R. Swimmer Promise commits that beginner swimmers ages 4 and up will master essential self-rescue skills and pass the S.A.F.E.R. Swimmer Test within a year, with additional lessons free if they need more time. Visible progress drives retention and referrals.
  • A curriculum swimmers trust. SafeSplash's curriculum was developed with input from Olympic-level swimmers and takes students from water comfort through stroke technique. (Verify phrasing with brand team.)
  • Real operating history. SafeSplash has franchised since 2014, and its affiliate has operated swim schools since 2006. There were 122 SafeSplash schools open at the end of 2025.
  • Backed by a portfolio that knows youth enrichment. SafeSplash is part of Youth Enrichment Brands, the parent company of i9 Sports and School of Rock, and is affiliated with Roark Capital.
smiling female swimmer in pool flexing pose crop

Purpose that pays the bills

 Owners don't have to choose between meaningful work and a serious business. Every lesson builds a skill that can save a child's life, and every enrolled family is recurring revenue.

As one owner put it, "We are teaching a life skill, the most important thing." 

Chris Harkness_square
Bob frey chief schools officer
Laurie Abplanalp - SVP Operations
Heather Anderson - VP of Marketing

A Dedicated Leadership Team

Request more franchise information

Submit the following form, call 720-442-0078, or email us at franchising@safesplash.com

By clicking “Get More Information”, you agree to receive marketing calls, SMS, and email communications from SafeSplash regarding our franchise opportunities. Message frequency may vary. Message & data rates may apply. For SMS, reply STOP to opt out.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.