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A Dedicated SafeSplash school is a swim school with your name on the lease and your pool in the water. You control the schedule, the experience, and the growth. It's the format for owners who want to build something lasting in their community.

 

What is a Dedicated SafeSplash location?

A Dedicated location is a SafeSplash swim school operating in a stand-alone building or in-line retail space with a pool dedicated entirely to SafeSplash programs. Because you aren't sharing pool time, you can run classes across full weekly schedules, add parties and camps, and serve more families.

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What does a Dedicated location cost?

SafeSplash Dedicated Swim School Costs
Estimated initial investment
$961,200 to $1,348,785
Initial franchise fee
$55,000
Royalty
6% of gross revenue
Strategic marketing & promotions fee
2% of gross revenue
Local advertising
At least 2% of gross revenue
Technology Fee
Currently $950 per month
Grand opening marketing spend
$25,000
Optional SwimLabs Technology Package
$110,000 to $160,000

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How much revenue do Dedicated locations generate?

Franchised Dedicated Locations average $1,058,090 in gross revenue (median $964,348) and $225,652 in Adjusted 4-Wall EBITDA, or 21.3% of gross revenue.* 

*Based on the 14 Franchised Dedicated Locations open all year during the 2025 Fiscal Year. Some SafeSplash Businesses have sold or earned this amount. Your individual results may differ. There is no assurance that you'll sell or earn as much. Source: SafeSplash 2026 FDD, Item 19, Table 1A.

How long does it take to open A DEDICATED LOCATION?

Typically 12 to 24 months from signing, depending on site selection, lease negotiation, permitting, financing, and construction. SafeSplash provides site analysis and lease business-term support. Your Academy training happens in two installments, about six months and two months before opening.

WHO IS THE DEDICATED MODEL FOR?

  • Investors and operators building a portfolio of community businesses

  • Former swimmers, coaches, and swim parents who want their own school

  • Owners planning a hub location with Hosted locations around it

 

What is the SwimLabs Technology Package?

An optional add-on for Dedicated locations that lets you serve advanced and competitive swimmers with flow tanks, 360-degree video capture, and stroke analysis. It carries a one-time $10,000 fee plus equipment and build-out costs.

SwimLabs Issaquah
We have owned a dedicated SafeSplash location for 3 years now and have opened our second location. We are happy with how business has flourished in our area where we introduced SafeSplash with the excellent support [from corporate], the breakthrough curriculum, and approach to swimming as a life skill. We consistently recommend SafeSplash to new franchisees!
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Arvind & Neha Mahajan
Multi-Location Owners, North Carolina

 

Chris Harkness_square
Bob frey chief schools officer
Laurie Abplanalp - SVP Operations
Heather Anderson - VP of Marketing

Discuss the Dedicated economics with our team

Submit the following form, call 720-442-0078, or email us at franchising@safesplash.com

By clicking “Get More Information”, you agree to receive marketing calls, SMS, and email communications from SafeSplash regarding our franchise opportunities. Message frequency may vary. Message & data rates may apply. For SMS, reply STOP to opt out.


This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.