Own a SafeSplash Swim School—Where Purpose Meets Profit
Empower families, strengthen communities, and grow a business with real meaning.



Request more franchise information or email
franchise@streamlinebrands.com
Why SafeSplash
At SafeSplash, we believe swimming is more than a skill—it’s a life-saving foundation for confidence, safety, and exploration. Backed by Streamline Brands, the world’s largest swim school network, we equip swimmers of all ages with the tools they need to stay safe and thrive in the water. Our proven model empowers local entrepreneurs to bring that mission to life. With best-in-class curriculum, certified instruction, and a technology-enabled platform, SafeSplash delivers a high-quality experience for families—while offering a business opportunity rooted in purpose and built for scale.
Today, we’re growing coast to coast. And with each new location, we’re not just teaching lessons—we’re shaping futures, building businesses, and creating safer communities, one swimmer at a time.


SafeSplash Swim School Is Proud to be a 2025 National Drowning Prevention Alliance Partner

What Sets Us Apart?
A Mission That Matters: Franchise ownership with SafeSplash means leading a business that’s equal parts purpose and performance. We empower swimmers of all ages with life-saving skills—while helping you grow a resilient, scalable business rooted in community impact.
A Proven Model with Room to Grow: Whether you choose our low-overhead hosted model or operate a dedicated facility, SafeSplash offers flexible formats designed for fast ramp-up and long-term success. Our curriculum has helped millions of swimmers progress safely—from their first splash to confident self-rescue.
Unmatched Brand Power: As part of the Streamline Brands family, SafeSplash is backed by the largest and most recognized swim school network in the country. We bring national reach, deep operational expertise, and marketing strength to every location.
Real Differentiators That Drive Retention: Programs like the S.A.F.E.R. Swimmer Promise reinforce our safety-first philosophy and give families confidence in their child’s progress. When parents see results—and feel peace of mind—they stay longer and share their experience with others.
Support That Scales With You: From your very first onboarding call to multi-unit expansion, we provide hands-on coaching across marketing, operations, and growth strategy. Our tech-enabled systems streamline scheduling, payments, and communication—so you can focus on what matters.
Meet Our Team
The SafeSplash Swim School franchise leadership team was built on a shared passion for water safety and a deep understanding of the challenges families face without access to proper swim education. Recognizing the urgent need for a program that prioritizes drowning prevention, lifesaving skills, and proper technique, we came together to create a brand that puts both students and franchisees at the center.
We believe every individual—regardless of age or ability—deserves access to high-quality swim instruction in a safe, supportive environment. By combining decades of expertise, we’ve developed a flexible, proven program that adapts to each swimmer’s needs and builds the skills and confidence necessary to stay safe in the water.
As we expand nationwide, our team remains focused on empowering franchise owners with the tools, training, and resources they need to make a real impact. We work side-by-side with our operators to grow SafeSplash Swim School into more communities—delivering a mission-driven business opportunity that changes lives and creates long-term value for our partners.

Investment
How Much Does it Cost to Own a SafeSplash Swim School Franchise?
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SafeSplash Swim School franchise model is designed with an eye for owner cost and future growth. Here’s what you can expect when you franchise with us.
Investment Figures
Estimated Initial Investment
Hosted/Rental Model
$57,500-$81,000
Dedicated/Build Model
$944,950-$1,327,700
Minimum Liquid Capital
Hosted/Rental Model
$100,000
Dedicated/Build Model
$250,000
Financial Performance Figures
Average Gross Revenue (AUV)
Hosted/Rental Model
$266,000
Dedicated/Build Model
$1,110,000
Unit-Level EBITDA
Hosted/Rental Model
$68,000
Dedicated/Build Model
$260,000
% EBITDA Margin
Hosted/Rental Model
26%
Dedicated/Build Model
23%
The Market Behind the Mission
Drowning is the leading cause of death for children ages 1–4 and the second-leading cause for kids up to age 13¹—yet many still don’t have access to swim lessons that could save their lives. Research shows that well-designed programs can reduce drowning risk by up to 99%², underscoring the powerful impact of swim instruction done right. At the same time, demand for youth activities continues to rise, with sports participation growing nearly 3% annually³—creating a meaningful opportunity to serve families with a purpose-driven program that meets both emotional and developmental needs.
1. “Drowning Facts,” Centers for Disease Control & Prevention. 2025
2. “Association Between Swimming Lessons and Drowning in Childhood,” National Library of Medicine. 2014
3. “Participation in Sports,” IBISWorld. 2024


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Bring SafeSplash to Your Community
SafeSplash’s innovative approach to swim safety has made us a trusted part of communities nationwide. As demand continues to grow, we’re expanding rapidly—opening new locations and entering high-potential markets across the country.
Now is the perfect time to join us. Whether you’re looking to make an impact or build a business with purpose, we’ll help you dive in with confidence. Let’s talk about how you can bring SafeSplash to your community—and help save lives every day.
At SafeSplash Swim School, we understand that our franchise owners are the heart of our business, and we work daily to ensure they have the tools, guidance, and support they need to build their franchise and make a real difference in the lives of the clients they serve. Here are just a few of the ways we support your franchise.

Onboarding Support
Hit the ground running with our guidance and assistance during your first days as a franchise owner.

Initial Training & Support
Get comprehensive training for you and key staff on the SafeSplash operating model with our franchise team.

Instructor Training
Every location delivers instruction built on our proven, safety-focused curriculum—supported by expert training resources that ensure quality and consistency across the SafeSplash network.

Technology Suite
Our tech-enabled systems simplify everything from scheduling to automated communication—making it easier to deliver a seamless experience for families and focus on growing your business.

Confidential Operations Manual
Build your business with an operating approach developed through years in the industry and focused on client care

Marketing & Social Media
Leverage our ongoing campaigns to establish your business in your community and elevate your profile.

Grand Opening Support
Open your doors for the first time with confidence thanks to our franchise team’s onsite presence and guidance.

Ongoing Support
We’re always ready to lend a helpful hand and provide advice and assistance whenever needed.
Success Stories

Jaime Zilverberg
Owner
Castle Rock, CO
“We are teaching a life skill, the most important thing. It has meaning, we have passion, and two years later our business is right where we want it to be.”

Cammile Adams
Olympian, Multi-Location Owner
Houston, TX
“When looking to purchase a learn-to-swim franchise, the curriculum was a critical piece of the puzzle. If I was going to put my name on a franchise curriculum, I wanted to be sure it was the way I would teach and something I truly believed in. [Corporate’s] curriculum does not disappoint!”

Richard and Jessica Jaramillo
Multi-Location Owners
Denver, CO
“With SafeSplash, the framework was completely built-in, and the support level was near overwhelming. I’m one of those individuals who has to have a plan for everything, and SafeSplash had an amazing plan – a business model we could trust and follow.”

Arvind & Neha Mahajan
Multi-Location Owners
North Carolina
“We have owned a dedicated SafeSplash location for 3 years now and have opened our second location. We are happy with how business has flourished in our area where we introduced SafeSplash with the excellent support [from corporate], the breakthrough curriculum, and approach to swimming as a life skill. We consistently recommend SafeSplash to new franchisees!”

Robert & Dolce Canales
Multi-Location Owners
San Antonio, TX
“When we started looking at swim schools and franchises it was clear [SafeSplash] was for us. We wanted to create a legacy for our children. Corporate listens to the franchisees, and that’s huge.”

Scott and Tracey Ray
Owners
Colorado Springs, CO
“We love the fact that we can run our own business that is financially viable and interesting to us. But it also brought a life skill to people that they can keep forever.”
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How to Become a SafeSplash Franchise Owner in 8 Steps
Next Steps to your SafeSplash Swim School Franchise Journey

Step 1
Make an Initial Inquiry
Complete the form to get more information on the industry and what sets us apart from other swim school brands.

Step 2
Hold an Introduction Call
Initial 5- to 10-minute call to answer questions and establish qualifications.

Step 3
Have an Exploratory Call
A follow-up call of about an hour in length to learn more about each other and share details on the process.
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Step 4
Fill Out the Candidate Profile
A 10-minute profile creation. After completion, we will send you our FDD and begin the application.

Step 5
Schedule FDD Review
Speak with our franchising leadership team to get more information on territories, financials, etc.

Step 6
Attend Discovery Day
Visit our corporate locations and meet our franchise leadership team.

Step 7
Sign the Franchise Agreement
Upon mutual agreement, we will send you your Franchise Agreement for review and signature.

Step 8
Get Ready to Launch YOUR Business!
Begin training and preparing to roll out your new SafeSplash Swim School!
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What experience do I need to own a swim school franchise with SafeSplash Swim School?
The SafeSplash Swim School franchise owner shares our philosophy and is passionate about helping families find quality swim instruction. We seek financially qualified candidates inspired by our mission who want to support children and adults as they become confident swimmers while developing lifelong water safety skills.
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What is provided as part of the SafeSplash franchise program?
Franchise owners and their managers will spend 10 days (in two separate training segments) at our flagship location in Denver, CO for comprehensive training on the SafeSplash Swim School business model, both in the classroom and on the job. When it’s time for your Grand Opening, our SafeSplash franchise team will travel to your location for 3-5 days, to make sure you are calm, confident, and excited when you open your doors. Owners will have access to the SafeSplash Swim School Confidential Operations Manual for daily operations. Our team is available to assist you when you need us. We are always just a call or click away.
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How much will the SafeSplash Swim School franchise program cost me?
The estimated initial investment necessary to begin operations ranges from $57,500 to $81,000 for our Hosted/Rental model, inclusive of a $37,500 initial franchise fee. The initial investment necessary for our Dedicated/Build model ranges from $944,950 to $1,327,700 inclusive of a $55,000 initial franchise fee. As with any new venture, it’s important to have adequate capital to fund the initial business growth stages.
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Is financing available?
We do not provide direct financing to franchise owners, but we may refer to financing sources on a case-by-case basis.
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Are there ongoing fees to pay?
We collect a royalty fee equal to 6% of gross revenues for both hosted and dedicated locations. Fees such as these allow us to fund our ongoing support services and the continued development of programs, marketing tools, training programs, recipes, and systems upgrades. For a full list of fees and requirements, please refer to our Franchise Disclosure Document (FDD).
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Are there any advertising fees?
Franchise owners are required to allocate at least 2% of their annual gross revenue toward local marketing efforts. In addition, a minimum of $5,000 must be spent on Grand Opening marketing for hosted locations, and $25,000 for dedicated facilities. You will also contribute 2% of gross revenues to the brand marketing fund, bringing the total franchisee brand contribution to 8% of gross revenues. Collected funds will be used to develop marketing strategies to promote the SafeSplash Swim School brand and cover the creative costs to develop branded marketing materials and campaigns.
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What is the term of the agreement?
The initial term of your agreement is ten years, with two subsequent successor agreement options of five years each.
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How do I get started?
If you’re interested in learning more about the SafeSplash Swim School Franchise Opportunity, contact us at franchise@streamlinebrands.com. Let’s discuss setting up a meeting, speaking with our management staff, and receiving our FDD, for all the important details you’ll need to make an informed decision.