News & Highlights
Check here for all of the cool things that are happening in our swim school network!
Press coverage across the nation:
June 2026
SafeSplash Swim School Wins 2026 Franchise Innovation Award for Most Innovative Franchisee Support
SafeSplash earned the 2026 Franchise Innovation Award for its S.A.F.E.R. Swimmer Promise and proprietary dashboard, which help franchisees deliver measurable water safety outcomes while improving operational performance and business growth.
June 2026
Seattle area swim school encourages early lessons and water safety awareness
SafeSplash shared expert water safety tips on KING 5, emphasizing early swim lessons, active supervision, designated water watchers, life jackets, and CPR to help prevent drowning.
May 2026
SafeSplash Swim School Sets a New Standard for How Kids Stay Water-Safe
SafeSplash expanded its S.A.F.E.R. Swimmer Promise with ongoing Safety Checks to help children retain lifesaving skills and partnered with the Play Without Limits Project to provide year-long swim lessons to underserved youth.
April 2026
SafeSplash Swim School Marks 10,000 Kids Safer This Water Safety Month
During National Water Safety Month, SafeSplash celebrated 10,000 children completing its S.A.F.E.R. Swimmer Promise while highlighting its distinction as the only learn-to-swim provider to earn the NDPA's Platinum Commitment to Safer Waters Seal.
April 2026
SafeSplash Swim School Becomes Only Learn-to-Swim Provider to Earn NDPA Platinum Seal
SafeSplash became the only learn-to-swim provider to earn the National Drowning Prevention Alliance’s Platinum Commitment to Safer Waters Seal, recognizing its industry-leading commitment to water safety education, drowning prevention, and the S.A.F.E.R. Swimmer Promise.
January 2026
SafeSplash Announces Nationwide Launch of S.A.F.E.R. Swimmer Promise
Following record franchise growth and standout pilot results, SafeSplash has launched its industry-first S.A.F.E.R. Swimmer Promise nationwide, giving families a measurable path to water safety while helping franchisees drive stronger enrollment, retention, revenue, and overall business growth.
September 2025
SafeSplash Swim School Unifies Nation’s Largest Swim Network Under One Trusted Name
Streamline Brands, the nation’s largest swim school operator, has unified its schools under the SafeSplash Swim School name to strengthen its identity, expand nationwide access to lifesaving swim education, and reinforce its S.A.F.E.R. Swimmer Promise.
August 2025
New Name, Same Mission: SafeSplash Swim Schools Open in DFW
SafeSplash Swim School has rebranded four AquaKids locations in North Texas, offering the same trusted instruction with added resources and its S.A.F.E.R. Swimmer Promise, celebrated with a community “Back to Pool” event on September 6.
July 2025
Stay safe as you hit the pool and the beach this summer season
SafeSplash Swim School in Parker is sharing water safety tips, offering a “new ownership” special with 25% off lessons, and hosting a free Summer Splash Fest.
July 2025
Streamline Brands Recognizes World Drowning Prevention Day
In recognition of World Drowning Prevention Day on July 25, Streamline Brands is reinforcing its year-round commitment to water safety through expert tips and its S.A.F.E.R. Swimmer Promise, which guarantees kids master essential self-rescue skills or receive additional lessons at no cost.
July 2025
Long Island experts urge parents to prioritize water safety
With drownings increasing across Long Island, swim schools and safety advocates stress swim lessons, supervision and awareness.
June 2025
Oklahoma swim instructors urge water safety for kids this summer
Experts at Miller Swim School in Jenks stress that starting consistent swim lessons as early as 4 months old is key to preventing childhood drowning, the leading cause of accidental death for kids ages 1–4.
May 2025
In Her Own Words: Olympian Cammile Adams goes for the gold in business
"The resilience, time management and leadership skills I developed through swimming have been instrumental in navigating the challenges of owning and growing a business."
April 2025
Streamline Brands Celebrates 1,000 Successful Participants in S.A.F.E.R. Swimmer Promise
Over 1,000 students and families have now taken the S.A.F.E.R. Swimmer Promise, a milestone in Streamline Brands’ commitment to water safety.
March 2025
SafeSplash Emphasizes Swim Lessons as Key to Preventing Childhood Drowning
With drowning as a top cause of death for young children, SafeSplash Swim School in Sioux Falls highlights the life-saving importance of swim lessons and self-rescue training—reducing the risk by up to 88%.
March 2025
Former Olympic Swimmer Pools Talents at SafeSplash Swim Schools
Franchise Times shared how Camille Adams is using her Olympic background to build a successful career as a SafeSplash franchisee.
February 2025
IFA Honors Jaime Zilverberg as 2024 Franchisee of the Year
Jaime Zilverberg, SafeSplash franchisee, was honored by the International Franchise Association for excellence in franchise ownership and community impact.
January 2025
Streamline Brands Unveils the S.A.F.E.R. Swimmer Promise
Streamline Brands introduced the S.A.F.E.R. Swimmer Promise—a new initiative promoting swim safety education and awareness. Developed with industry experts, the promise outlines key safety steps for families and students to reduce drowning risk, reinforcing Streamline's leadership in safety-focused programming.
January 2025
Franchisee Spotlight: Davis Tarwater in The Franchise Journal
The Franchise Journal recognized Davis Tarwater for his leadership as a SafeSplash Swim School owner and former Olympian.
