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Check here for all of the cool things that are happening with SafeSplash!

SafeSplash press coverage across the nation:


The local Keloland in Sioux Falls featured our SafeSplash Sioux Falls (South) location, and emphasized the importance of learning to swim and doing it safely during the Coronavirus Pandemic. 

“We have our lobby set up in a way to keep people socially distanced as best as possible. We’ve got a real good process for getting kids in the pool and out of the pool in a real organized manner to help again in social distancing,” 

See the video here!


The local DC NBC station featured our new school in SafeSplash Friendship Heights in which found an opportunity and partnered up with Embassy Suites Hotel to provide swimming lessons during the Coronavirus Pandemic. 

"SafeSplash Swim School teams up with a local hotel to continue offering swimming lessons. Megan McGrath reports."

See the video here!


Streamline Brands and TYR Sport have announced an exclusive swim gear partnership for Streamline® Brands' SafeSplash, Swimtastic, and SwimLabs® Swim Schools. TYR Sport will be the exclusive provider for swim apparel and goods for all Streamline Brands swim school locations, instructors, and retail.

"TYR is widely respected as a leading provider of swimming gear for both families and competitors, and our ability to offer their products to our customers and staff further exemplifies our commitment to providing the ultimate experience for swim safety and instruction," said Matt Lane, CEO of Streamline Brands. The five-year partnership, which will run through 2024, aligns with Streamline Brands' focus of providing a lifetime of safety and opportunity by teaching the joy and skill of swimming.

Read the full press release here!


5-time Olympic gold medalist and brand partner, Missy Franklin, paid a visit to SafeSplash + SwimLabs Louisville (Springhurst) for National Water Safety Month on Friday, May 10. Missy discussed the importance of water safety and learning to swim with the media and attendees. She mingled with fans, signed autographs and even joined a group of lucky kids in the SwimLabs tanks, offering swimming tips. It was an exciting day for all involved! 

Read the Full Article & See the Video Here

Also reported:


USA Swimming, the national governing body (NGB) for the sport of swimming in the U.S., and Streamline Brands, a leading franchisor of swim school concepts, today announced a multi-year partnership focused on creating more swimming programs across the country and transitioning a greater number of athletes from learn to swim programs to recreational and competitive swimming. 

Read the Full Article Here


SafeSplash Swim School is opening a new location in Sioux Falls, South Dakota! This location is scheduled to be open for business before the end of the year. 
Read the Full Article Here.

Also reported on the following:



Inc., a leading voice in the entrepreneurial scene since April 1979, highlights SafeSplash Swim School's international goals and expansion

Matt Lane, co-founder of SafeSplash Swim School, knows that some dip toes into the water while others plunge in. But when it comes to international expansion, only one approach works. "If you are going to go for it," says Lane, "you have to go for it at scale."

Lane, a former competitive swimmer, launched SafeSplash in 2005 in Denver when he couldn't find a good program for his kids. By 2015, the business had about 60 U.S. locations. Given the right situation, it was ready to go global.
Read the Full Article Here

Also reported on the following:


Streamline Brands has partnered with Leon Capital Group, a 'high-performance investment company' that will be the premier real estate development partner for the swim school franchisor. With a significant investment in the Streamline Brands company, Leon Capital Group and Streamline expects to support the production of 20 new locations per year starting in 2018. "Based in Dallas, we have a vision of redefining real estate investing and transforming communities throughout the U.S. and around the globe" says the investment group. Read the full press release here!


11-time National Champion and holder of six NCAA records, Amy Albiero, opens the first SafeSplash/SwimLabs® Swim School joint location in Louisville, Kentucky. Founder of Cardinal Aquatics, Albiero also received the 2016 National Federation of State High School Associations (NFSH) State Coach of the Year for CAL swimming and diving. This is the first in a series of locations opening in the local community. Read the full press release here!
Click on one of the links below to read more:



Streamline® Brands and Speedo USA have announced an exclusive partnership between Speedo USA and Streamline® Brands' SafeSplash, Swimtastic, and SwimLabs® Swim Schools. This partnership between Streamline® Brands and Speedo USA, as the largest swim school franchisor in North America and the 'world's leading swimwear brand', is unprecedented in the swim school industry. Read the full press release here!
Click on one of the links below to read more:


Aquatics International features the Streamline® Brands acquisition of SwimLabs & Rehab Inc. in an article that discusses this exciting merger as well as the connected history of SafeSplash, Swimtastic, and SwimLabs® Swim Schools. Read the full article here!


Streamline® Brands, the fastest growing franchisor of swim schools in the world including SafeSplash and Swimtastic swim schools, announced the acquisition of SwimLabs & Rehab Inc., franchisor of SwimLabs® Swim Schools. See the full press release here!

Click on one of the links below to read more. 


SafeSplash® Brands, LLC  announced an expansion into Atlanta, GA with an agreement to open two swim schools in Decatur and Brookhaven, both hosted inside LA Fitness Facilities. Read more about the owners, former Olympian Courtney Hart and her husband Justin here!


SafeSplash® Brands, LLC  announced an expansion into Maryland with an agreement to open a swim school inside LA Fitness, in Rockville, MD. See the full press release here!


SafeSplash Swim School is named by the Connecticut Post as one of 172 fresh franchising opportunities you should be aware of. See the list!


Missy Franklin, SafeSplash Brands, and The USA Swimming Foundation launch the Ripples to Waves swimming scholarship program to help make swimming lessons available to everyone, regardless of their ability to pay. Read the press release here!


The Denver Post talks to Missy Franklin about her struggles in Rio and her future plans, including helping to launch the Ripples to Waves swimming scholarship program with SafeSplash Brands and The USA Swimming Foundation. Read more here!


Missy Franklin talks with 9News about her future plans and launching the Ripples to Waves swimming scholarship program with SafeSplash Brands, and The USA Swimming Foundation. Watch the story here!


Missy Franklin talks to The Gazette about moving past Rio disappointments and launching a national swim lesson tuition assistance program with SafeSplash Brands and The USA Swimming Foundation. Read more here


SafeSplash Swim School's CEO Matt Lane talks with Dave Tabor on Pro-Business Colorado. Listen to the podcast here!


Missy Franklin talks to Time for Kids Magazine about her goals for The 2016 Olympics in Rio. Click here to read the article!


The Denver Business Journal talks about SafeSplash's partnership with Missy Franklin. Click here to read more!


SafeSplash Swim School's CEO Matt Lane talks to Inc. Magazine about why it makes sense to sponsor an Olympian. Check out the article here!


SafeSplash Swim School  was voted as one of Colorado Parent Magazine's Family Favorites for the 5th year in a row! Click here to read more! 


Sports Business Journal talks about Missy Franklin joining the SafeSplash Brands Family. Read more here!


SafeSplash Brands partners with Missy Franklin, Olympic Champion, professional swimmer, and USA Swimming Foundation Ambassador to expand opportunities for children to learn to swim world-wide and to help grow the brand family. Click here to read more!


SafeSplash Swim School  parnters with In-Shape Health Clubs to open up 22 locations in Northern California. Click on one of the links below to read more! 


SafeSplash Swim School's CEO Matt Lane is featured in Entrepreneur as one of four successful, maverick entreprenuers. Click here to check out the article!

SafeSplash Swim School is featured in Franchise Times in an article about popular kids' concepts in the United States. Read the full article here!


SafeSplash Swim School Houston partners with the community to encourage the parents to educate themselves on water safety tips. Click here to see the story on Channel 13 News!


SafeSplash® Brands, LLC  announced an international expansion into Mexico with an agreement to open 46 swim schools with Sports World, the largest operator of health and fitness clubs in Latin America. The new partnership will increase SafeSplash locations by 53%. See the full press release here!


SafeSplash® Brands, LLC the fastest growing swim school franchisor in North America, announced the acquisition of the Swimtastic Corporation, franchisor of the Swimtastic® Swim School brand. Click on the links below to read the full story.

Yahoo! Reuters MarketWatch Yahoo! Sigapore International Business Times

Boston Globe

Seeking Alpha ADVFN Business Review (Albany) New Mexico Business Weekly
Atlanta Business Weekly Austin Business Journal Baltimore Business Journal Birmingham Business Journal Boston Business Journal
Business First of Buffalo Charlotte Business Journal Chicago Business News Cincinnati Business Courier Business First of Columbus
Dallas Business Journal Dayton Business Journal Denver Business Journal Houston Business Journal Jacksonville Business Journal


Betsy Zielinski with SafeSplash Swim School Houston talks about how swimming is a great way for adults to stay in shape with Houston Family Magazine. Check it out here


Entrepreneur names SafeSplash Swim School as the nation's fastest growing swim school franchise. Take a look at the article here!


Getting kids in the water as early as possible can help turn your child into a safe, confident swimmer. Check out this article for tips on finding swim classes for kids from SafeSplash and Colorado's own Missy Franklin! 


Tracey Ray from SafeSplash Swim School in Colorado Springs shares news of her Grand Opening this past September with News Chanel 13. https://youtu.be/VtRNhXhKhjU


SafeSplash Swim School is sponsoring  Houston Family Magazine's 20th Annual Camp Fair & Summer Vacation Expo with Wells Fargo, Chick Fil A, Green Mountain Energy, Memorial City Mall, First Colony Mall, The Woodlands Mall, and The YMCA.  Event will be held Februrary 2016!


SafeSplash has grown from 44 locations at the end of 2014 to 102 locations, in 10 states, in seven months! Click here to read the recent article in the Denver Business Journal.


Ohio State University's men's swimming coach signs a franchise agreement with SafeSplash Swim School for five locations in the Columbus area.


SafeSplash breaks ground in our newest location in Colorado Springs.


SafeSplash Swim School partners with Autism Speaks to offer 20 scholarships to autistic students to swim at the Salt Lake and Sandy swim schools in Utah.


SafeSplash is in the news for helping prepare your little swimmer to be comfortable in the water. Click here to read the full story.


SafeSplash is named one of Denver's Top Swim Schools by CBS Local! http://denver.cbslocal.com/top-lists/top-swim-classes-for-kids-in-denver/


SafeSplash opens it's doors off of Colorado and Colfax! Check out the article here.


SafeSplash celebrates our 1 millionth swim lesson!


SafeSplash opens a new school in Salt lake City.


Denver's CBS 4 names SafeSplash Swim School one of the top places in Denver for kid's swim lessons. Read the full article at CBS Denver.


Start early with swim lessons at SafeSplash Swim School. Check out our article at Denver Examiner.


Kids get feet wet at SafeSplash Swim School. Check out our feature at Your Hub.com.


SafeSplash Swim School Aurora coming in February. Check out our groundbreaking ceremony in the Aurora Sentinel.


SafeSplash Swim School announces construction of a new facility in Southeast Aurora.


SafeSplash Helps Autistic Children, by Christine Chang, 7News Anchor, ABC's 7News


Swim School Teaches Skills and Safety, by Chris Michlewicz, Staff Writer, Colorado Community Newspapers


SafeSplash Swim School Opens, by Elean Gersack, Castle Pines North HOA News


SafeSplash Swim School announces official ground breaking on the Meridian/Parker facility.


Safe Place to Splash to Break Ground, by Vicky Gits, Colorado Community Newspapers


SafeSplash Swim School announces construction of first facility in South Denver

Safesplash Awards:

Colorado Parent

  • Best Water Park/Swim Center
  • Runner Up for Best of the Best Swim Lessons - 2010
  • Best of the Best Swim Lessons - 2011
  • World's Largest Swimming Lesson - 2012
  • Family Favorite for Swim Lessons - 2013, 2014, & 2015
Macaroni Kid

Best Swim lessons 2013, 2014, & 2015