SafeSplash Franchise FAQ

The SafeSplash Swim School franchise owner shares our philosophy and is passionate about helping families find quality swim instruction. We seek financially qualified candidates inspired by our mission who want to support children and adults as they become confident swimmers while developing lifelong water safety skills.

No. SafeSplash owners come from business, education, fitness, and corporate backgrounds as well as competitive swimming. The Academy trains you and your manager on curriculum, operations, marketing, and software before you open. What matters most is leadership, people skills, financial qualification, and commitment to water safety.

You or a Designated Business Manager must complete The Academy, and every location needs a trained leader on site. Many multi-unit owners operate through managers; SafeSplash notes one manager can oversee one Dedicated location plus one to three Hosted locations. Ask our team how ownership structures work for your situation.

A Hosted location leases pool time inside an existing facility such as a gym or community pool. A Dedicated location is a standalone swim school with its own pool.

Compare SafeSplash Ownership Models >

Yes. Conversion locations pay a reduced franchise fee, have a royalty that phases in over three years, and receive funding support for rebranding.

Swim School Conversion details →

The estimated initial investment is $57,500 to $81,000 for a Hosted location and $961,200 to $1,348,785 for a Dedicated location. Those totals include franchise fees of $37,500 and $55,000 respectively.

Refer to the current SafeSplash Franchise Disclosure Document for more details.

[Costs & Fees →]

We collect a royalty fee equal to 6% of gross revenues and a strategic marketing and promotions fee equal to 2% of gross revenues for both hosted and dedicated locations. Fees such as these allow us to fund our ongoing support services and the continued development of programs, marketing tools, training programs, and systems upgrades. For a full list of fees and requirements, please refer to our Franchise Disclosure Document (FDD).

SafeSplash generally looks for at least $100,000 in liquid capital for Hosted ownership and $250,000 for Dedicated ownership.

We do not provide direct financing to franchise owners, but we may refer to financing sources on a case-by-case basis.

In fiscal year 2025, Franchised Dedicated Locations open all year averaged $1,058,090 in gross revenue (median $964,348), and Franchised Hosted Locations averaged $262,404 (median $240,428).

Results vary significantly. Some SafeSplash Businesses have sold or earned this amount. Your individual results may differ. There is no assurance that you'll sell or earn as much. See full details in Item 19 of our FDD.

Profitability varies by location, format, and operator. In FY2025, Franchised Dedicated Locations averaged $225,652 in Adjusted 4-Wall EBITDA (21.3% of gross revenue), and Franchised Hosted Locations averaged $74,393 (28.4%), with medians of $202,141 and $23,570. 

Results vary significantly. Some SafeSplash Businesses have sold or earned this amount. Your individual results may differ. There is no assurance that you'll sell or earn as much. See full details in Item 19 of our FDD

Hosted locations typically open three to six months after signing. Dedicated locations typically take 12 to 24 months, depending on site, permitting, financing, and construction. Conversions typically open within two months.

You receive an Authorized Territory of approximately 2.5 miles (Hosted) or 5 miles (Dedicated), and SafeSplash will not grant another SafeSplash location inside it. The territory is not exclusive under the FDD; customers there may also be served by other channels and affiliated brands.

SafeSplash provides in-depth training for all its new franchise owners and/or their designated business managers for both Hosted and Dedicated Swim Schools. The training combines online and in-person sessions and includes up to three days of on-site opening support and annual recertification.

Training & Support →

SafeSplash Swim programs serve children of all ages starting at six months, plus adults. We offer group and private lessons along with birthday parties, camps, and other swim-related activities.

The initial term is 10 years, with the right to renew for an additional 10-year term if you meet the renewal conditions.