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Franchising with SafeSplash

SafeSplash Swim School to Open 22 New Schools Within In-Shape Health Clubs

6/27/16 6:43 PM

STOCKTON, Cali. and DENVER, Colo., June 14, 2016 /PRNewswire/ -- In-Shape Health Clubs,California's premier destination for fitness, recreation and fun, and SafeSplash Swim School, the nation's leading premium, warm water swim school brand, today announced that SafeSplash will open swim schools at seven In-Shape clubs in Fairfield/Vacaville andAntioch/Concord/Pittsburg, Cali. In July and will expand to at least 22 In-Shape Northern California clubs over the next 12 months.

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8 Reasons Our Leadership Team is Dominated by Women

4/12/16 7:00 AM

I’m the CEO of a consumer retail brand group, and I’m a big believer that customer intimacy is at the heart of every successful consumer brand.  One of the important parts of my job is to set a strategy for the company that gets us as close to our customer as we possibly can be.  Deeply understanding your customer is one key to building long-standing customer relationships, as well as a strong and lasting brand reputation to driving long term success.  I’m also a believer in diversity of teams in the workplace.  I believe diversity of perspective will almost always result in solutions or strategies that are significantly better than what would result from a homogenous team.


It struck me last week that if I value diversity so much, then why is our company’s management dominated by women?  When I say “dominated,” I really mean dominated.  95% of the managers in the company are women.

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The Entrepreneur's Gut Check - Passion

4/9/16 8:03 AM

Every entrepreneur faces the decision.  The moment of commitment to a new venture.  We strategize, research, analyze the data, interview experts, interview peers, study competition, study alternatives, build sensitivity analysis, build a scenario analysis, develop probability weighted outcomes, etc.  The list of research and analysis goes on seemingly forever…1-entrepeneur.jpg

But at some point in time, every single entrepreneur faces the go/no-go decision.  The point at which they commit to a course to invest their resources and get going.  At this point, no one knows what the outcome of the decision will be.  We’ve done our best at predicting the future based on our research and analysis prior to the decision, but the truth is no one can predict the result.

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Loving What You Do Matters...It Matters a Whole Lot

4/1/16 4:08 PM

I spent my early 20’s wondering what I wanted to be when I grew up, when I was a kid I honestly thought I would be an English teacher or a Veterinarian.  I loved to read and loved dogs, so why shouldn’t I build my passion into a career someday? 

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Step One in Our Journey to Become a Global Brand

3/30/16 2:55 PM

We recently announced a very exciting partnership with Sports World Mexico and are so honored they have partnered with us to create even further reach for our brand and their commitment to spreading the proprietary SafeSplash curriculum into another country! 

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