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Parents' Blog

How Time-outs are Important Parenting Tools

November 18, 2016

As I’m returning home from another family vacation, it strikes me how the concept of a “Time-out” has changed for my wife and I over our 18 years of parenthood.  When our kids were young, I was fairly prolific with the use of time-outs for discipline.  Some of my time-outs may even go down in annals of parenting lore…the infamous “tuna fish sandwich time-out” will forever live in my family’s holiday stories.  We found time-outs to be very effective at helping our girls understand there were consequences to making poor choices.  They helped give our kids an opportunity to cool off, reflect on the situation and think through other alternative choices they could have made instead.  I particularly liked that time-outs were firm and sent a strong message in our house.

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Is It Time to Start Thinking About Spring Break?

December 30, 2015

January always marks the start of “get back to reality” season.  With the holidays over, it is the season where we lay out plans for the upcoming year’s activities, trips, goals and vacations.  In many cases, vacations were probably at topic of conversation around the holiday dinner table.

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What Are Swim Schools Thankful For This Year?

November 26, 2015

It's Thanksgiving Day.  As I wait for the festivities to start, I find myself thinking about what the swim school industry has to be thankful for this year.  It definitely has been a year of great change and progress for swim schools.  Here's my top 5 list of what swim schools have to be thankful for:

  1. Kids:  One of the best aspects of the swim school industry is kids we get to work with every day.  Building confidence, social development and water safety skills on a daily basis with our kids is incredibly rewarding!  The smiles we get to see during and after each lesson are the best.  A big thank you to our parents for trusting us daily with your most valuable possession, your kids.  We take that responsibility very seriously.
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SafeSplash® Acquires Swimtastic® Swim Schools

November 17, 2015

Brings three additional states to the SafeSplash® network


Denver, CO – (November 17, 2015) – SafeSplash® Brands, LLC, the fastest growing swim school franchisor in North America, announced the acquisition of the Swimtastic Corporation, franchisor of the Swimtastic® Swim School brand, which operates swim schools in Wisconsin, Nebraska and Florida. With this acquisition, SafeSplash will operate the largest swim school network in North America, with 111 locations in 13 states.  The acquisition doubles the number of dedicated swim school facilities in the SafeSplash® family of brands.

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