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Franchising with SafeSplash

5 Reasons It Makes Sense to Sponsor an Olympic Athlete

7/12/16 10:59 AM

Sponsoring an Olympian allows a brand to become a leader in its space and create a personal connection to many consumers.
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Missy Franklin Partners with SafeSplash Brands to Expand Swim School Outlets for Children

7/12/16 10:48 AM

DENVER, June 21, 2016 /PRNewswire/ -- SafeSplash Brands, which franchises premium, warm water learn-to-swim schools throughout North America under the SafeSplash Swim School and Swimtastic Swim School brands, has signed an agreement to partner with Missy Franklin, Olympic Champion, professional swimmer, and USA Swimming Foundation Ambassador, to enhance opportunities for children to learn to swim on a global scale and grow the brand family.

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Making Life Easy for Our Franchisees

6/28/16 9:26 AM

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SafeSplash Swim School to Open 22 New Schools Within In-Shape Health Clubs

6/27/16 6:43 PM

STOCKTON, Cali. and DENVER, Colo., June 14, 2016 /PRNewswire/ -- In-Shape Health Clubs,California's premier destination for fitness, recreation and fun, and SafeSplash Swim School, the nation's leading premium, warm water swim school brand, today announced that SafeSplash will open swim schools at seven In-Shape clubs in Fairfield/Vacaville andAntioch/Concord/Pittsburg, Cali. In July and will expand to at least 22 In-Shape Northern California clubs over the next 12 months.

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8 Reasons Our Leadership Team is Dominated by Women

4/12/16 7:00 AM

I’m the CEO of a consumer retail brand group, and I’m a big believer that customer intimacy is at the heart of every successful consumer brand.  One of the important parts of my job is to set a strategy for the company that gets us as close to our customer as we possibly can be.  Deeply understanding your customer is one key to building long-standing customer relationships, as well as a strong and lasting brand reputation to driving long term success.  I’m also a believer in diversity of teams in the workplace.  I believe diversity of perspective will almost always result in solutions or strategies that are significantly better than what would result from a homogenous team.


It struck me last week that if I value diversity so much, then why is our company’s management dominated by women?  When I say “dominated,” I really mean dominated.  95% of the managers in the company are women.

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