Do you know that 8 of 10 parents believe that teaching their kids to swim is a life skill®?  We do!

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Our History

SafeSplash Swim School was founded in 2003 by the parents of two young children who were frustrated with the idea that there were no dedicated warm water swim instruction programs for their kids in their local community.  They recognized that swimming is a life skill that they wanted to teach their kids at a young age.  As a former competitive swimmers and committed parents, they wanted to give their children the opportunity to learn to swim in a premium learning environment with exceptional instructors and outstanding customer service.  They wanted to offer their kids an experience that was fun, exciting, comfortable and rewarding.  As a result, SafeSplash Swim School was born.

Why Franchise with SafeSplash?

SafeSplash Brands is the largest franchisor of swim schools in North America.  The reason we are the industry leader is that we provide muli-faceted support to franchisees.  Exceptional levels of training, proprietary site selection support, innovative digital and traditional marketing strategies, and back office support services from the SafeSplash Customer Service Center help you optimize your success.  Our back office model is an industry exclusive.

Our points of leadership in swim school franchising are truly revolutionary.  We are unlike any other franchisor in the industry.  We call our points of excellence the SafeSplash Brands Business Platform.  The SafeSplash Brands Business Platform offers unparalleled levels of operational efficiency and cost efficiency to our franchisees.  We are very proud of how we support our franchisees and we can’t wait to share our success and best practices with you!

The icing on the cake for us is our brand and brand partnerships.  Our brand image and associated trademarks have been carefully cultivated and professionally tested across a diverse set of representative market segments to clearly communicate value and trust with our customers.  We also work hard to align our brand with other major industry leaders such as Nike®, LA Fitness®, 24 Hour Fitness®,®, and others.  We recognize that our brand is strengthened by the great company we keep.

With over a decade of proven success and the experience of over 4.5 million swimming lessons, our focus is providing excellence and unexpected value to our franchisees and customers at every turn.

Our Culture

We strongly believe that the culture of a company is the foundation for everything from customer service, to employee recruitment and retention, to marketing success, to financial success.  As such, we have carefully cultivated and managed our culture to be unlike any other.  You can feel it from the moment you interact with anyone in the company...the passion we have for customers, kids, families, partners and success is infectious.  We believe in making a postive and lasting impact on our customers each and every day, and we also believe in giving back to the communities we serve.  Our goal is to bring swimming to every child possible so that they build a life skill.  

As you move through the franchising due diligence process, you will meet other franchisees, the founders and the executive management team of SafeSplash.  You will quickly feel the passion that they have for the business.  You will learn about the charitable causes they support and why they love what they do.  You will learn from the franchisees about why they love being a franchisee of SafeSplash.  You might even learn about major iniatives that have been started by our franchisees like Swim for Life Ohio.

96% of our franchise system consists of multi-unit owners.  As such, we are proud to also know that our system is growing based on the strength of our franchisees and their re-investment into our brand.

The financial performance representation contained in Item 19 of our April 2015 Franchise Disclosure Document lists several franchisee locations with real enrollment and full expense and revenue data. A new franchisee’s results may differ from the represented performance. There is no assurance that you will do as well and you must accept that risk. This offering is made by prospectus only.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.